aston martin logo change

This will drop Yew Tree's stake from 22 to 18.3 percent, but the group says it will buy an additional $126.4 million worth of shares to boost its stake back up. Along with the logo, Aston Martin also gets a new slogan "Intensity. Can You Spot The Differences Between Aston Martin's New and Old Logos? Learn more about how we use your information when The company also announced a new reinvestment plan late last week, according to Autocar. This site is protected by reCAPTCHA and the Google The Saudi Public Investment Fund, which is purchasing a 16.7 percent stake in the company, Strolls Yew Tree investment group and Mercedes-Benz are expected to inject over $400 million into the automaker, while the rest will be raised from a stock offering. Never miss an issue of the world's oldest car magazine subscribe to Autocar magazine today. quiz Like BMWs logo makeover from a couple of years back, the changes arent radical, but they make an already memorable design even sleeker. Subscribe now and save. Problem solved And still they haven't done what they need to do to save Aston Martin. Our car experts choose every product we feature. View alternative language and regionalised websites. We use cookies on our website. This content is created and maintained by a third party, and imported onto this page to help users provide their email addresses. The profits we make from it go back to BBC programme-makers to help fund great new BBC programmes. "and Aston Martin says the new marketing strategy is meant to attract a younger audience. Cadillacs New Logo Goes Lower, Longer and Leaner. To learn more about cookies, how we use them on our site and how to change your settings please view our Cookie Policy here. They can't sack Marek. by email, British car maker looks to enter new markets as it prepares to launch electrified sports cars, Youve read your free Autocar Business story. The company confirmed the new logo will not be added to the already released Aston Martin DBX 707, Aston Martin V12 VantageorAston Martin Valkyrie hypercar.

You may be able to find more information about this and similar content at, Equinox EV Looks Colorful Spotted on Chevy Website, 1985 Ferrari 308GTB Is Today's BaT Auction Pick, 2023 Honda Civic Type R Is Toned Down, Tuned Up, Ford Reportedly Plans 8000 Job Cuts to Fund EVs, The Mario KartInspired Mazda Miata of TikTok, Cadillac Looks to Study Drivers of All-New Lyriq, A Look Back at the Dodge Dakota Convertible, Aston Martin Reveals New Version of Its Classic Wing Logo, along with Reinvestment Plan. Discover the official Aston Martin dealer network with over 140 dealers located around the world. A link has been emailed to you - check your inbox. It has been unveiled as part of a new brand expression called Intensity. If you see any other differences, let us know in the comments. Aston Martin's executive chairman Lawrence Stroll described this as a game-changing event" for the manufacturer. Police Shut LA Bridge After Takeover, Crash, My M3s First Autocross Did Not Go as Planned, 320-Mile Chevy Blazer EV Takes Ultium Mainstream, The Lucid Air Grand Touring Performance Astounds, Car Gear We Use: Auto Tools and Products We Trust, McLaren Logo Comes From Cigarettes and Kiwis, BMW Won't Use Its New Logo on Any of Its Cars, This content is created and maintained by a third party, and imported onto this page to help users provide their email addresses. Other than those two things, it's exactly the same. This is the eighth time in the British sports car maker's 109-year history it has changed its logo, electing to retain the iconic wings design, first introduced in 1932. The process was one of clarifying and emphasizing the key feature of the Aston Martin marque.. We may earn money from the links on this page. The earliest known Aston Martin logo was introduced in 1921 and consisted of a simple merging of the letters A and M in black color, inside a black double-line circle. The new design and logo comes at a time when the manufacturer has received a massive investment from Saudi Arabias sovereign wealth fund. This website is made by BBC Studios Distribution. You can unsubscribe via any email we send. by SMS, I DON'T WANT messages from you on behalf of your trusted partners via the following channels: Theyll be hand-crafted by specialists in Birminghams jewellery quarter a famous part of town, no less and will feature on the companys next-generation of sports cars. Driven. Log-in or sign-up to continue reading, Phone number must be at least 8 digits long, and contain only numbers, spaces and the + character, Aston Martin reveals new logo in bid to appeal to wider audience, Get all the best car news, reviews and opinions direct to your inbox three times a week. New Honda Civic Type R: Where Are the Specs? The updates are subtle but easy to spot: A deletion of the central line that swoops under the "Aston Martin" text and connects the two wings, and bolder lining across the board. 2023 Porsche 911 Sport Classic: The Greatest Hits, EV Makers Less Responsive to Customers: Study, Tested: Audi e-tron GT Is a True Sports Sedan, 2023 Porsche Taycan Gains Range and Charge Power, Aston Martin V12 Vantage Fires on All Cylinders, Tobias Moers Is Out as Aston Martin Replaces CEO, Aston Martin DBX 707 Aims for World's Fastest SUV. Currently headquartered in Gaydon, Warwickshire, the company was established in London in 1913 by Lionel Martin and Robert Bamford. No money from the licence fee was used to create this website. Visit our new website. Aston Martin enlisted legendary art director and graphic designer Peter Savillewhos responsible for some of the most iconic album covers of all timeto reimagine its logo for the first time since 2003. According to a statement released by Aston Martin, the phrase "builds on Aston Martins strong, established reputation for combining luxurious craftsmanship and sophisticated design with high-octane emotion and intense driving pleasure, as defined by breath-taking new models such as DBX707, V12 Vantage and the uncompromising Aston Martin Valkyrie.". You may be able to find more information about this and similar content at, New Honda Civic Type R Downsized Its Wheels. Along with the reinvestment plan, Aston Martin confirmed that its first full EV will arrive in 2025 and will likely ride on a Mercedes platform.

E 2 to create jaw-dropping AI art, You may want to wait to get a new MacBook Pro, Here's what you shouldn't do with your Apple tech, Exclusive insight from the world's leading creatives, Issues delivered straight to your door or device. The existing line-up of Aston Martin cars will not get the new logo. All these colors signify qualities such as elegance, prestige, uniqueness, originality, excellence and environmental production of the company. Aston Martin revealed its plan for a new creative strategy Wednesday and with it, a newly revamped logo.

The Aston Martin logo incorporates the Optima typeface, a humanist sans-serif font created by German typeface designer Hermann Zapf. Aston Martin has unveiled its new logo. The logo is handcrafted by artisans in Birminghams jewellery quarter. The processwas one of clarifying and emphasising the key feature of the Aston Martin marque.. Astons got a new set of wings, only the eighth time in history theyve been updated. It has also launched a new motto: Intensity. The reinvestment plan, as first reported by Autocar, includes a $93.5 million deal with the Saudi Public Investment Fund (PIF) for a 16.7 percent stake in the company. There will also be Valhalla which is expected to launch around 2023-2024. The iconic wings badge has been synonymous with Aston Martin since 1927 when the original 'AM' logo was completely reformulated, with the Aston Martin name immersed within a new wings motif. Our Automotive B2B brands and partners would like to keep you updated by email, Terms of Service apply. Instead, one will get to see the new logo on the Aston Martin Aramco Cognizant F1 team's livery when they participate in French Grand Prix this coming weekend. Get all the latest news, reviews and exclusives, direct to your inbox. Please enable JavaScript or upgrade your browser by using one of the links below. He looked to simplify the emblem, thickening the line work, getting rid of a u-shaped line that ran below the brands name and swapping out the font for one thats more robust. phone and SMS with information and opportunities which we hope will help you in your work. Plus, get the exclusive Robb Report tote bag FREE. by email A further 575m in investmentwill be raised through a rights issue, which is expected to be undertaken this autumn. It will debut on the livery of Aston's racing team. Top 10 Most Creative Business Logo Designs of 2013, INFRINGEMENT LAWSUITS YOU SHOULD LEARN FROM, TOP 5 LOGOS THAT HAVE AN AWESOME MEANING BEHIND, FCA logo links automakers of Fiat and Chrysler. It was too laughable! Sorry, I couldn't carry on! Driven. The British company has also launched a new creative strategy that comes with a new brand expression: "Intensity. The logo, which was redesigned in collaboration with British art director and graphic designer Peter Saville, is minimally changed, simply removing the U-shaped line that previously ran beneath the "Aston Martin" text. By clicking subscribe, you agree to receive news, promotions and offers by email from Top Gear and BBC Studios. Check new rates, In pics: Chevrolet Blazer EV creating quite a buzz in a Tesla dominated space, Porsche confident about making more profit selling electric cars, Hyundai launches new CNG variant of Grand i10 Nios, claimed mileage of 28 kms, Mahindra Scorpio-N introductory prices for automatic and 4WD variants revealed, Hero Electric to open second manufacturing plant in Punjab. It will also adorn the companys next generation of sports cars. But more important for Aston Martin's continued existence than a slightly redrawn logo are the wave of new investments that should give the firm some breathing room when it comes to launching refreshed models and preparing for an electrified future. The British firm expects the fresh logo will allow it to enter new markets, with a specific target on affluent, global buyers, it says. The winged design was first adapted in 1927, with the companys name placed on a pair of white wings. Aston Martin says the revised logo's first appearance on a road car will be on its "next generation of sports cars," with updates to the Vantage, DB11, and DBS rumored for 2023. But DBX sales haven't exactly taken off, and as of March, Aston Martin had a net debt of nearly $1.2 billion, according to Autocar. The introduction of an Aston Martin SUV, the DBX, in 2021 was meant to bolster the British sports-car brand's sales and help the company that has outlived seven bankruptcies avoid an eighth. The Aston Martin logo has undergone various modification throughout the years.

This site is protected by reCAPTCHA and the Google AnAston spokesman added that the logo is celebrating the companys position as makers of the most exquisitely addictive performance cars. All rights reserved. EV Technology Group acquires Moke International for 46.2m, Aston Martin reveals huge 653m investment plan, Start-up Arrival warns it could lay off 800 staff to fund van project, Inside the industry: Shoring up Aston Martin is no easy task, Industry digest: Skills shortage keeps car bosses awake at night, Saudi Public Investment Fund (PIF) bought a 16.7% share in the firm as part of a 78 milliondeal, Mini Cooper S 5-Door Hatch Resolute Edition 2022 UK review, Peugeot 308 1.6 Hybrid 225 GT Premium 2022 UK review, Aston Martin DB11 4.0 V8 Auto Euro 6 (s/s) 2dr, Aston Martin DBS 5.2 V12 BiTurbo Superleggera Volante Auto Euro 6 (s/s) 2dr, Aston Martin Vantage 4.0 V8 Auto Euro 6 2dr, Aston Martin Vantage 4.7 V8 Euro 4 2dr (Euro 4), Aston Martin Vantage 4.7 V8 S Roadster Sportshift Euro 6 2dr (Euro 6), Aston Martin DB11 4.0 V8 Volante Auto Euro 6 (s/s) 2dr, Aston Martin Vanquish 6.0 V12 T-TronIII Euro 6 2dr (2+0).