how to write a target market analysis

A Step-By-Step Guide. Are you selling locally? Once you have your benefits listed, make a list of people who have a need that your benefit fulfills. No one can afford to target everyone. John is a blogging addict, WordPress fanatic, and staff writer. By identifying all of this information, you can determine exactly how to advertise to your ideal customers. Look for common characteristics and interests. Lets get started! The only part thats difficult is finding the data to fill in the gaps. Market research is time-consuming but is an important step in affordingyour business planvalidity. Editorial Disclosure: Inc. writes about products and services in this and other articles.

The ideal client in that case is an automotive enthusiast. In fashion, you have your enthusiasts. Dig deeper:How to conduct market research. market target analysis customer important why marketing udemy number apply Research is key and cornerstone of any solidbusiness plan. Adults? Before it can be performed, however, youll need to know what to include in the target market analysis. Last modified on January 13, 2020 Accessed Jan. 13, 2020. Market segmentation is the process of organizing a group based on various categories, like demographics and psychographics. What proportion of your target market has used a product similar to yours before? Think about the following factors: Dig deeper:Why demographics are crucial to your business. | There are a number of ways to do this, but they all focus on gathering information through research and tracking. We have plenty of helpful information there for your small business! You can unsubscribe at any time by contacting us at Learn how to critically look at your business using a SWOT matrix. To get specific information about your business, consider conducting your own market research. This is especially true of small businesses. At this point, you may be wondering how to actually go about performing a target market analysis. You'll want to ask for generic identifying information, and include more specific questions about the kinds of content those surveyed would like to see. The benefit is a professional company image. Sections of your market analysis should include: Remember to properly cite your sources of information within the body of your market analysis as you write it. Who are your current customers, and why do they buy from you? Before producing content for your website, its important to know who your audience is.

What media does your target turn to for information? As your website grows, your audience will too and you need to remain current on their needs and characteristics. You may be asking, "How do I find all this information?" Psychographics, on the other hand, offer a deeper look into who people really are, like behaviors, values, personality, and lifestyle. Without that, youll have no way of knowing what kinds of content your visitors will be likely to engage with. Figure out not only who has a need for your product or service, but also who is most likely to buy it. While you may believe that your businesss target market should be based on proximity, youd be wrong. How to Write a Business Plan: Target Market Analysis, How to Write the Market Analysis Section of a Business Plan, Here Are Helpful Tips on How to Write a Market Feasibility Study, How to Write The Industry Section of a Business Plan, Business Plan Tips: How to Write the Competitor Analysis Section, Writing the Marketing and Sales Plan Section of Your Business Plan, How to Write a Marketing Plan (From Pricing Strategy Through Sales Plan), How to Write a Business Plan for Your Home Business, Use This Template to Write a Simple Business Plan, How to Determine Who Your Audience Is and Focus Your Target Market, 10 Questions You Need to Answer to Create a Powerful Marketing Plan, How to Evaluate a Business Idea Before Taking the Plunge, How to Write the Financial Analysis Section of a Business Plan, The Balance Small Business is part of the. Can I reach them with my message? To learn more about how we use your data, please read our Privacy Statement. Don't skip market research; otherwise, you could end up starting a business that doesn't have a paying market. The goal of the information you collect is to help you project how much of your product or service you'll be able to sell. Do I understand what drives my target to make decisions? Demographics such as age, gender, education level, occupation, and family situation can help you determine what your customers need and what theyre willing to spend. Apply the findings to your website and future content. We've updated our Privacy Policy, which will go in to effect on September 1, 2022. Business Development Bank of Canada (BDC). By being able to pitch to an ideal market, you ensure that youre not wasting money on an ineffective advertising campaign. This is the data collection portion of the analysis. Carefully examining your core audience will help you produce more effective content further down the line. Instead, its about really trying to figure out its needs and motivations. In this post, well discuss what a target market analysis is and what it involves. JavaScript is required for full functionality of this site. What's more, a clear understanding of your audience can also lead to increased website traffic. Upselling: dig deeper into your customer base, Why demographics are crucial to your business, How to find new customers and increase sales.

What's more, directly responding to the needs and wants of your audience can improve their brand loyalty. Instead, focusing your efforts on a select group of consumers enables you to produce content you know theyll love. Pew Internet publishes reports regarding internet use among various demographics. For instance, you might want to design a questionnaire and survey your target market to learn more about their habits and preferences relating to your product or service. And weve made all our tools to work together as one system, saving you time and money and making decisions easier. For example, if you operate a landscaping business, your services would be attractive to homeowners with lawns and, more specifically, people who are too busy to care for their yard and can afford to pay someone to do it. By using the demographics' and interests' sections of the Google Analytics dashboard, youll be able to uncover the common characteristics that connect your current audience. Visitors want to feel like they are listened to, and providing content that directly appeals to their wants and needs is a perfect way to show that you're paying attention. You'll want to conduct additional research every 6 to 12 months, and constantly adapt and refine your audience. When readers click on these links, and buy these products or services, Inc may be compensated. This method is used in all sorts of endeavours, but it can be especially useful when identifying your potential clients. Small businesses can effectively compete with large companies by targeting a niche market. The above resources are secondary sources of information, in which others have collected and compiled the data. To best serve your customers, you have to know who they are. And dont forget that some of the most helpful data can come from both existing and prospective customers. Though one market may be stronger than another, you may choose more than one so you do not become too heavily reliant on one demographic, geographic location, set of beliefs, attitudes and buying habits. Save money and get a better return on investment by defining your target audience. Limited Time Offer 70% Off for 3 Months Buy Now & Save. When you know who is in need of your products, you know exactly who to sell to. Kids? What proportion of your target market might be repeat customers? First, youll need to figure out the specific need your product or service fills what problems does it solve? Conducting target market analysis is vital to the success of your business. Breaking down who your customers are, and where you can find them, is a must. To do that, youll need to find your target market, and do a target market analysis. How might your target market be affected by larger socio-economic trends? Another way to describe your core customer base is your target market. Target Market Analysis: What It Is & How to Analyze It. To craft a strong persona, you'll want to include as much information as possible, which is much easier if you use a template to guide the process. The final (and perhaps most important) step is to actually apply your findings to the content you produce. The best way to do this is by developing a thorough buyer persona: A buyer persona is a description of your ideal customer, detailing everything about them age, income level, gender, location, and so on. For example, using social media can be particularly effective. You can then refine your target market by determining what characteristics define consumers with that particular need or problem. These are often referred to as the five Ws: You can (and should) look into other factors, of course, such as your audience's typical browsing and purchasing habits. Its vital to take what youve discovered into consideration, even if it challenges your previous assumptions. When are customers are likely to buy your products or services? Save Time Billing and Get Paid 2x Faster With FreshBooks. Were with you from Square one to whatevers next. In other words, no one is telling our reporters or editors what to write or to include any particular positive or negative information about these products or services in the article. Rather, target marketing allows you to focus your marketing dollars and brand message on a specific market that is more likely to buy from you than other markets. A third way to research your market is to conduct surveys with your current customers. Product development: If your analysis helped you identify some holes in the market, you can use this information to create products and services that your target market needs. And check out the U.S. Small Business Associations SizeUp tool, which (as the name implies) helps you size up the competition in your market by providing data like other nearby businesses that offer similar services and local consumer spending in that category. Learn how a break-even analysis can help you determine fixed and variable costs, set prices and plan for your businesss financial future. New year, new ideas to make the most out of your marketing efforts in 2019. a local mill closing or a big-box retailer opening locally)? As such, advertising to all of the population is ineffective. new bylaws or changes in taxes)? Unless you believe you have a significant advantage, avoid going after the same customer, especially in a small market where your competitors businesses are well established. If you plan on selling garden furniture and accessories, ask what kinds of garden furniture or accessories your potential customers have bought in the past, how often, and what they expect to buy within the next one, three, and five years. If youre just starting a business, youll need to identify the ideal customer, as well as all of your potential customers. Not only does it help you streamline your product offerings, it also allows you to give those customers the best possible experience. Average Inventory: What It Is & How To Calculate It? This will give you a better idea of the kinds of products or services your target customers are most likely to engage with. John Hughes. Tools like SurveyMonkey can make this process fast and efficient, and will usually offer detailed information on your responses. Once you've decided on a target market, be sure to consider these questions: Don't break down your target too far! To build a solid foundation for your business, you must first identify your typical customer and tailor your marketing pitch accordingly. If you don't have the time or the research skills to thoroughly define your target market yourself, hiring a person or firm to do the research for you can be a wise investment.. However, it also helps generate more income. When you think about who will buy your product, decide on their: Then, get more specific to your product. Contact us for more information about our. Even if you intend on selling a product or service only in your community, you won't be selling that service to everyone who lives there.

Answers to these and other questions related to your market are to help you understand your market potential. This market could be broken down into two niches: parents on the go and retiring baby boomers. The U.S. Census Bureaus site, though a bit unwieldy, can serve as another helpful resource for finding local demographic information like education level, income, and household size. Here are some ways to use the information to grow and improve your business. Now that the information is compiled, write a concise target market analysis using short paragraphs to include with your business plan. After all, people are more likely to engage with products that reflect their interests. Why might consumers purchase from you over your competitors? Also look for free studies by Arbitron. Colleen writes for Square, where she covers everything from how aspiring entrepreneurs can turn their passion into a career to the best marketing strategies for small businesses who are ready to take their enterprise to the next level. Carry out audience research, by using social media, surveys, and tools like. Without that, youll have a hard time producing content users will be interested in, which can lead to low conversion rates. Finding them and learning how to attract them can make or break your company. Are they easily accessible. Use your market research information to make projections about who will buy your product and how much they will buy. Conduct a competitive analysis or use the online tools discussed above to get a comprehensive view of the competitive landscape. We have all the tools you need to start, run, and grow your business, whether youre selling in person, online, or both. By subscribing, you agree to receive communications from FreshBooks and acknowledge and agree to FreshBooks Privacy Policy. How and when will your target use the product? It's likely that you already have some idea who your target audience is, although it's important to update this information as the needs of your business change. How might your target market be affected by demographic shifts? Your target market may include several different segments in terms of: If this is the case, divide your target markets along these lines in order to reach them more effectively. You may find, for example, that you have a larger following from a certain demographic than you first thought. Understanding your target market is different from just making assumptions about it. Who are your competitors targeting? While the process will no doubt differ depending on your specific industry and goals, let's walk through the three steps that are essential to getting this task done effectively and efficiently. Psychographics are the more personal characteristics of a person, including: Determine how your product or service will fit into your target's lifestyle. Not every potential customer will be your ideal customer. A clear understanding of the people who will actually visit your site is vital to its success.

What is their lifestyle? Given the sheer volume of information in these publications, though, it may be more practical to choose an online database vendor like, where you can purchase national, as well as local demographics reports to conduct your market research. What type of content is your audience most interested in? Keep reading to find out more. The U.S. Census Bureau maintains a huge database of demographic information that is searchable by state, county, city/town, or zip code using its. What do they value? Some say they target small-business owners, homeowners, or stay-at-home moms. If you have several target markets, you may want to number each. Then, give them some incentive to complete the survey like a coupon, free gift or, at the very least, a postage paid return envelope. Analytics tools like Quantcast, Alexa, and Google Trends give you a comprehensive view of the landscape by identifying and assessing competitors, helping you find new customers, and enabling you to determine ways to improve. Well walk you through how to identify strengths, weaknesses, opportunities and threats. Try searching online for research others have done on your target. While this is still too general, you now have a base to start from. Distinguish between different markets and provide sources to back up your statistical data. What do they enjoy doing with their spare time? You can decline analytics cookies and navigate our website, however cookies must be consented to and enabled prior to using the FreshBooks platform. Defining your target market is the hard part. How might your target market be affected by government policies (e.g. Knowing exactly what type(s) of people might be interested in buying your product or service and how many of them reside in your projected area or region is fundamental in creating your market analysis. You dont want to cast a wide net when selling yourself, you want to use targeted marketing strategies. Learn how to enable JavaScript in your web browser, U.S. Small Business Associations SizeUp tool. So, your target market would include higher-income adults with demanding jobs and/or children, who dont have time for or interest in lawn care but still want it to look good. When carrying out any form of target market research, its important to look for answers to a few key questions. What are they doing differently? If you can reach both niches effectively with the same message, then maybe you have broken down your market too far. Before starting the research process, youll first need to decide who youre going to market your content to. You may be surprised what you can find just by doing a search in Google. Dig deeper:Understanding how your customers think. Market Research and Competitive Analysis. Search for magazine articles and blogs that talk about or to your target market. What features are most appealing to your target? This is done by focusing on the 6 Ws. To succinctly define your target market, poll or survey members of your prospective clients or customers to ask specific questions directly related to your products or services. For example, you wouldnt want to pitch a product or service for car care to a cyclist. All of these targets are too general. They may not have a want or a need for your products. In this post, we've talked you through how to conduct a target market analysis for your website. Use these general terms as linchpins in research data for themarket analysis section of your business plan, and to identify your target market: But don't stop here. Write out a list of each feature of your product or service. By clicking Accept All Cookies, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. To learn about how we use your data, please Read our Privacy Policy. Many businesses say they target "anyone interested in my services." We use analytics cookies to ensure you get the best experience on our website. Find out how many of your type of product they already own or tend to own and how often they replace the product. The answers to these questions can help you understand your target market on a deeper level. Here are some tips to help you define your target market. This advertising model, like others you see on Inc, supports the independent journalism you find on this site. For instance, if you plan to sell computer-related services, ask questions relating to the number of computing devices your prospective customers own and how often they require servicing. Instead, it requires an in-depth review of your products and services, the marketplace, your potential (or current) customers, and more. Dig deeper:How to find new customers and increase sales. This offers your audience a high level of value, and increases the likelihood of securing conversions. Social media campaigns can give you an indication of the potential customer interest in your business idea. How might your target market be affected by economic events (e.g. As discussed earlier, demographics describe the more surface-level, baseline characteristics, like age, gender, education level, ethnic background, and marital and family status. Who are their current customers? For example, a graphic designer offers high-quality design services.

This is a target market analysis at the most general level. Instead of sending direct mail to everyone in your ZIP code, you can send it only to those who fit your criteria. Sometimes, a target market is referred to as a target audience.

Ask your current customers for feedback. Also, consider the likelihood of repeat customers and how economic shifts might affect your target market and your sales. Here are some tactics to help you identify your target market: Ask yourself what problems your products and services solve, and, in turn, to whom they appeal.